PR, ADVERTISING, AND MARKETING
Current and previous clients include Starwood Hotel Group (1 Hotels, Baccarat Hotel, The Jeremy), Marimekko, John Hardy, Krug, Veuve Clicquot, EleVen by Venus Williams, and the La Furtuna family of brands. For more information please inquire here.
MARIMEKKO SPRING/SUMMER 2018 PRESS PREVIEW
I helped coordinate, produce, and present Finnish design house Marimekko's spring/summer 2018 press preview at LaForce bringing in top media and editors from a variety of fashion, lifestyle, travel, and home publications to view the collection and explore the world of Marimekko.
I assisted with every aspect from press invitations, styling, and set up to coordinating media coverage, producing reports for the client, and meeting with editors to talk through the new collections.
MARIMEKKO DESIGN TALK WITH MIKA PIIRAINEN
For Marimekko's New York Design Talk with designer Mika Piirainen, I promoted the event across multiple event platforms and helped coordinate meetings with the press during the event. After the event, I put together a comprehensive recap of attendance and coverage for the client. The event led to an in-depth story on Mika and Marimekko in Core77.
CALLIE WINE COLLECTION LAUNCH PARTY
As part of the LaForce team, I helped produce the launch party for Callie Wine. The event was hosted at La Sirena in Meatpacking and featured celebrity host Hillary Duff.
The evening included hosting tips from Hillary with Editors, flower letter making, a special 3-D photobooth, photo opportunities with Polaroid cameras, and plenty of Callie wine. The guest list included some of NYC's top editors, lifestyle bloggers, and food and wine experts.
Read about the event on The Observer.
KRUG JOURNEY 2016
While also at LaFORCE, I assisted with the Krug Journey 2016 hosted by Naeem Khan on a Soho rooftop in New York City. The once empty apartment was transformed into an unforgettable night using materials I helped source, set up, and manage. This elegant event reflected Krug's brand promise of elegance, luxury, community, and culture. Photographs by Neil Rasmus.
SIMI RECIPE BOOK PHOTOSHOOT
While working as part of the Entertainment and lifestyle team at LaFORCE, I assisted in styling and photographing Simi Winery's latest recipe book to use for promotion across multiple online and print platforms.