Eleven Days of EleVen
I helped develop the concept for, style, and organize the holiday Instagram campaign titled Eleven Days of EleVen for Venus Williams' activewear brand EleVen. The campaign highlighted eleven different types of looks for eleven different types of women you might need to shop for over the holiday season. It included stylized looks, videos from Venus, and quotes about the product benefits.
I helped craft the stories of the eleven different women we wanted to showcase, showing the variety of products the brand has and positioning them strategically to target sets of consumers. I then worked with our production crew to style the flat-lays, develop content, and roll out the campaign on social driving sales to the EleVen website.
Design and Flow Wear Your Values Campaign
Design and Flow partnered with the Oslo Freedom Forum and Remake during New York Fashion Week fall 2017 for the Wear Your Values event promoting fashion that is sustainable, socially just, and ethical. My team developed a series of programming for the event including an interactive installation with award winning fashion designer Jahnkoy and a student competition with designers from Parsons School or Design. Additionally, I helped develop and design a series of temporary tattoos based on the five values celebrated at the event which were given out throughout the evening. The event was a huge success with over 400 guests attending.
Metropolitan Home "City Stories" Campaign
During the re-birth of Metropolitan Home Magazine in 2015 I curated imagery for their Instagram account sharing the insider scoop on local must-sees in cities throughout the USA. This included in-depth research into cities such as Chicago, Miami, Seattle and more to find collaborating influencers with stellar content.
Design and Flow Giving Together Campaign
The Design and Flow 2016 Thanksgiving campaign promoting bringing people together to celebrate design for inclusivity across Pinterest, Instagram, and Facebook. I style and photographed the shoot with the help of Joelle Firzli and Samantha Chau.
Design and Flow Election Campaign
For the 2016 Presidential Election I styled, photographed, and posted a series of imagery promoting the Exodus From Space Scarf created by D&F x Slow Factory along with of Joelle Firzli and Maurice Dusault.
Design and Flow Sweet Design Campaign
For Halloween, I styled, produced, and photographed a halloween feature that focused on the Amelia Black Earth Bowl Set and the D&F Tote and Mugs. I was assisted by Samantha Chau.
Design and Flow Street Style Feature
To promote the D&F Label I produced and styled a small shoot photographed by Giulia Nagle. It features the D&F x Slow Factory Scarf, the D&F Tote and an article in the New York Times about Design and Flow's collaborating designer 200Grs.
As Social Media Manager at Sande Beck Design, an Interior Design firm in Atlanta, GA, I created and ran the Sande Beck Design Blog that focused on interior design, lifestyle, and fashion. This promoted the brand, generated content, and kicked off audience engagement.
Warby Parker and Sande Beck Design Campaign
In celebration of the Warby Parker opening in Atlanta, GA, I curated a campaign celebrating how Warby Parker and Sande Beck Design both celebrate creativity, individuality, and the perfect fit. The article, Warby Parker Whimsy, created different personalities correlated to different glasses and their matching interiors.