MARKETING, PR AND EVENTS
Current and previous clients include Starwood Hotel Group (1 Hotels, Baccarat Hotel, The Jeremy), Marimekko, John Hardy, Krug, Veuve Clicquot, EleVen by Venus Williams, and the La Furtuna family of brands. For more information and additional portfolio work please inquire here.
WEAR YOUR VALUES 2018
For NYC Fashion Week Fall 2018, Design and Flow partnered for the second time with The Human Rights Foundation and Re/Make for their seasonal Wear Your Values event. We focused on actionable change, posing the question "How do you champion ethical fashion?" to fashion industry experts and guests alike. We also provided temporary tattoos so guests could literally "wear their values" throughout the evening.
Photo courtesy of Wear Your Values Event - JAHNKOY shoes © Leon Williams
WEAR YOUR VALUES 2017
During NYC Fashion Week Spring 2017 Design and Flow partnered with The Human Rights Foundation, Oslo Freedom Forum, and Re/Make for their first ever Wear Your Values event hosted at Nuehouse. The event brought together creatives, designers, strategists, and innovators striving to create better, more ethical and sustainable fashion systems.
Design and Flow curated an interactive exhibition with fashion brand JAHNKOY for the event. The fashion design team from the Jahnkoy studio beaded tennis shoes and t-shirts while guests joined to learn about where your clothes actually come from and the practices and traditions behind them.
Additional, we created a temporaty tatoo stand where guests could literally "wear their values" using tattoos we designed and distributed with the five key values of the evening.
Lastly, we collaborated with Parsons School of Design and hosted a student competition where four student project's focused on created more aware fashion practices were displayed and a winner was chosen at the end of the night to attend the Oslo Freedom Forum in New York.
VERANDA MAGAZINE FEBRUARY 2018
I assisted Interiors Editor Carolyn Englefield with "The Alchemist" shoot for Veranda Magazine. Carolyn and I styled and helped direct the shoot of Interior Designer Katie Leede's beautiful Manhattan home, photographed by Melanie Acevedo. I helped plan the shoot beforehand and was on set styling the various rooms and working with the photographer to ensure the property's stunning colors and delicate details were captured brilliantly.
MARIMEKKO SPRING/SUMMER 2018 PRESS PREVIEW
I helped coordinate, produce, and present Finnish design house Marimekko's spring/summer 2018 press preview at LaForce bringing in top media and editors from a variety of fashion, lifestyle, travel, and home publications to view the collection and explore the world of Marimekko.
I assisted with every aspect from press invitations, styling, and set up to coordinating media coverage, producing reports for the client, and meeting with editors to talk through the new collections.
MARIMEKKO DESIGN TALK WITH MIKA PIIRAINEN
For Marimekko's New York Design Talk with designer Mika Piirainen, I promoted the event across multiple event platforms and helped coordinate meetings with the press during the event. After the event, I put together a comprehensive recap of attendance and coverage for the client. The event led to an in-depth story on Mika and Marimekko in Core77.
CALLIE WINE COLLECTION LAUNCH PARTY
As part of the LaForce team, I helped produce the launch party for Callie Wine. The event was hosted at La Sirena in Meatpacking and featured celebrity host Hillary Duff.
The evening included hosting tips from Hillary with Editors, flower letter making, a special 3-D photobooth, photo opportunities with Polaroid cameras, and plenty of Callie wine. The guest list included some of NYC's top editors, lifestyle bloggers, and food and wine experts.
Read about the event on The Observer.
KRUG JOURNEY 2016
While also at LaFORCE, I assisted with the Krug Journey 2016 hosted by Naeem Khan on a Soho rooftop in New York City. The once empty apartment was transformed into an unforgettable night using materials I helped source, set up, and manage. This elegant event reflected Krug's brand promise of elegance, luxury, community, and culture. Photographs by Neil Rasmus.
SIMI RECIPE BOOK PHOTOSHOOT
While working as part of the Entertainment and lifestyle team at LaFORCE, I assisted in styling and photographing Simi Winery's latest recipe book to use for promotion across multiple online and print platforms.