ABELIAN PARTNERS VISUAL IDENTITY
I designed a comprehensive and visually profound overarching brand look and feel for the new financial consulting firm, Abelian Partners. The brand identity strategically positions the company as a forward thinking, professional consultancy in tune with technology and Fintech.
The visual language includes logo, colors, typography, business card design, website design, announcement invitation, and a marketing deck template. Explore more at www.abelianpartners.com.
SANDE BECK DESIGN BRANDING
As the Brand and Image Director for Sande Beck Design, an interior design firm based in Atlanta, I was in charge of creating a comprehensive brand identity and marketing strategy.
I designed the visual identity, website, promotional materials, and built out all social media platforms in line with their mission to "create spaces, together". I photographed and edited all of their design projects to expanded the company's portfolio along with working as a design assistant for houses in Georgia and Florida. You can view my work at www.sandebeckdesign.com.
MTA on the Grid
MTAontheGrid proposes an alternate solution to the struggles of the NYC Subway System by providing cellular underground and an MTA app for users to easily refill subway cards online. The project consisted of a visual brand identity, advertising campaign, app design, a strategic brief, and video ads.
This project was created in collaboration with Maurice Dusault and Jessica Visci for my Marketing, PR, and Branding class. It was specially chosen by the Strategic Design and Management department as a featured project at the year end presentation.
This fun and eclectic brand book was designed for the proposed indie record label Libra Records as the final project for my Typography class. The brand book includes a visual identity, detailed typographic break down, and logo applications. It was created in collaboration with Marissa Fey and Alexander Li.
Scoutmob Brand Book
As a branding intern for online retailer Scoutmob, I assisted on their most recent re-brand transferring over all of the social media platforms. In order to direct a cohesive transition, I completed the company's internal brand book including visual identity, aspirational personalities, voice, and design specifications.