Yes, I'm a designer.
No, I don't just make things pretty.
Design Strategist (noun): a tenacious creative who combines business savvy with inventive thinking to form impactful design solutions
EXPERIENCE
NSG SWAT, March 2017 - Present
Account Executive
NSG SWAT, November 2017 - March 2017
Assistant Account Executive
FREELANCE DESIGN STRATEGIST, Spring 2014 - Present
Strategist, Consultant, and Designer
LaFORCE, June 2016 - November 2017
Account Coordinator
Entertainment and Lifestyle PR Intern
DESIGN & FLOW, Spring 2016 - Present
Design Strategist and Communications Lead
VERANDA MAGAZINE, Fall 2015
Intern to the Interiors Editor
SANDE BECK DESGIN, Spring 2014 - Fall 2016
Brand and Image Director
SCOUTMOB, Summer 2015
Branding Intern
MARIE CLAIRE MAGAZINE, Fall 2014
Accessories Intern
NANDINA HOME AND DESIGN, Summer 2014
Design Assistant
WES GORDON LLC, Fall 2013
Production Intern
EDUCATION
PARSONS SCHOOL OF DESIGN, Class of 2017
Major: Strategic Design and Management
Minor: Art and Design History
Graduated with honors
PARSONS PARIS, Spring 2016
Strategic Design and Management Program
SCAD, Summer 2012
Focus in Fashion Design & Photography
I AM
+ a strategic designer
As a strategic designer I combine future-oriented design principles with well-honed business techniques to increase an organization's innovative and competitive qualities.
+ a story teller
I tell brand stories through researched based design, strategic visuals, and insightful copy.
+ a team leader
I pride myself in my ability to work with others, solving problems, listening to every solution, and highlighting the skills of every team member
+ a community builder
I'm passionate about building companies based off the communities they are in. I believe human centric design is the most impactful design
I DESIGN
+ innovative campaigns
Now more than ever industries are constantly evolving and dynamic marketing campaigns have become the heart of relevant brands.
+ beautiful brands
A brand is more than just aesthetics, it's the touchpoint consumers have with a company. Using strategy to inform my designs has allowed beautiful brands to become lasting connections.
+ functional systems
Systems thinking has informed my designs so that my work is not just big picture or small focus, it's both.
+ creative experiences
I believe that touching experiences are the keystone to future brand connections. A carefully crafted experience is worth more when it's strategically planned and crafed with care.
I LOVE
+ making meaning
I love the work I do and you can see it. Every brand, product, and experience should connect on a human level and I strive to design with impact.
+ building empathy
Empathy is one of a designer's greatest tools. Being able to understand other's experiences and design without bias is something I've worked hard to achieve.
+ discovering history
No design is without history and a good designer should always know what has come before them. I'm not afraid to admit I'm a total history nerd and nothing gets me more excited than discovering something from the past that can inspire my designs in the present.
+ capturing moments
The process is half the journey and I believe that documenting these moments is key as a designer so you can continue to learn, grow, and stay curious.